From Reactive Requests to a Scalable Content Framework

Content Strategy · Creative Consulting · Digital Experience Planning

The Challenge
A national television network needed a better way to plan digital experiences with a lean team and tight timelines.

The Approach
I developed a three-tier content framework to help the team match creative investment to each opportunity, from reusable templates to fully custom experiences.

The Results
The client adopted the framework for ongoing planning and later reused it for sponsorship planning, creating a shared approach to balancing creative ambition with production efficiency.

My Role: Content strategy, framework development, and client consulting.